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Actionable Research for Animal Advocacy
ABOUT US
What we do
Our mission. Our methods. Our output.
Our commitment
Our policies on metrics, methods, and transparency.
CURRENT PROJECTS
Multivariate Study of Online Engagement
What are the causes and patterns of reactions to online veg outreach?
Individual Outreach Field Experiment
Does farm animal advocacy motivate a change in dietary purchases?
BLOG POSTS
On ranking of advocacy strategies
Why they can be misleading
The trouble with significance testing
Why good statistical practice demands alternatives
Our unique challenges
What makes research in farm animal advocacy difficult?
Read more ...
Check out the blog archive
Humane League Labs Blog Archive
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Harish Sethu
January 30, 2018
How ranking of advocacy strategies can mislead
Harish Sethu
May 20, 2016
The trouble with significance testing
Harish Sethu
May 12, 2016
The unique challenges of research in farm animal advocacy
Nick Cooney
September 20, 2015
Report: Which request creates the most diet change?
Nick Cooney
September 20, 2015
Report: Is animal cruelty or abolitionist messaging more effective?
Nick Cooney
January 25, 2015
Report: Which farm animal photos are most likely to inspire people to eat vegan?
Nick Cooney
January 24, 2015
Report: Which vegan meals do omnivores find most appetizing and accessible?
Nick Cooney
September 22, 2014
Report: Is one message or multiple messages more effective?
Nick Cooney
August 29, 2014
Report: What cover photos make people most interested in reading pro-veg literature?
Nick Cooney
May 20, 2014
Report: What elements make a vegetarian leaflet more effective?
Nick Cooney
April 7, 2014
Report: Large-scale survey of vegans, vegetarians, and meat reducers
Nick Cooney
July 19, 2013
Report: Which factory farming video is more effective?
Nick Cooney
July 19, 2013
Report: Which leaflet is more effective?
Nick Cooney
July 11, 2013
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